Certified Business Strategist
Leverage Your Problem-Solving Skills To Offer The #1 Most In-Demand Service In Business Today: Real Strategy
A recognised certification that gives you a proven structure for your own business and for every business you work with. Taught live by Julie Williams, CFO and franchise partner of The Business Success Company.
Live cohort starts Monday 23 November · Enrolment closes Tuesday 3 November at 10pm
Feeling frustrated watching businesses struggle to put a strategy into action, when you can see exactly where they're going wrong?
Ever imagined yourself as the person behind the plan that turns a business around?
Gain the confidence to spot what's coming, build strategies that stand up, and lead businesses to exceptional results as a Certified Business Strategist.
Become a Certified Business Strategist
Let’s start with a bold statement:
This certification will make you money.
So what is strategy?
Strategy goes far deeper than how you make sales. Your marketing can only work if it's drawn from the business strategy that sits underneath everything you do.
>> What are your values?
>> What is your vision?
>> What is your mission?
>> What is the ecosystem of your business model?
>> Do the numbers actually stack up?
>> Do you have an exit or scaling plan?
Once you see how these foundations fit together, you can build the core of a strategy, and that core is what carries a business through the tough times.
Without a strategy that goes deeper and wider, businesses fail in hard economic times when they don't need to.
Business owners are waking up to that, and they need people who can help them.
As more people look for help with strategy, becoming certified in a method that works is a real financial opportunity. It's a win-win.
An effective business strategy can…
Define your target market
Identify new opportunities
Analyse your competitors
Show whether the plan works financially
Create a clear roadmap
Certified Business Strategist takes the fear out of it, helping you get clear on where a business is now, where it wants to be, and how it's going to get there.
Most business owners don't know where to start. They stall because they don't have the knowledge to build a strategy they can stick to. And when they come to help clients with theirs, many realise their own isn't as solid as they thought.
This certification helps you build a comprehensive strategy for your own business first. Then you can use the same method with your clients, whether they're online, on the high street or in the boardroom.
This is perfect for you if:
You're a coach, consultant, accountant, bookkeeper, CFO, business manager or relationship manager who wants a recognised credential in business strategy
You want to increase your revenue by offering strategy alongside what you already do
You want to branch out as a business strategist in your own right
You know your own business needs a proper strategy too
Course Content
This cohort is taught live by Julie Williams, so you learn alongside other people and can ask questions as you go.
8 live modules on Monday evenings at 7.30pm UK time, from 23 November to 25 January, with a break over Christmas.
Every session recorded and yours to keep for life, so you can catch up if you miss one.
A case study and exam, independently marked by The Business Success Company, with two attempts to pass.
Six months from the start of the course to complete and become certified.
In the 8 modules, we cover:
Introduction to business strategy
Using analysis for growth
Business modelling and the PDE method
Building the business through training and recruitment within your business needs
Looking at your processes and operations
Successful sales planning and execution, and the art of selling strategically
Market and business research
Scaling and expansion, looking at business culture in the different stages of business
It isn't easy to earn CPD certification, so you can be sure the content is of the highest standard, or it wouldn't have been accredited.
What you'll walk away with:
A CPD-certified credential in business strategy that shows your expertise
A proper strategy for your own business
A proven method to use with your clients, and to add to your revenue
The knowledge and confidence to work as a business strategist in your own right
When you join this cohort, you also get:
A 30-minute 1:1 with Julie and a 45-minute 1:1 with her COO Emma, within your first 12 weeks
Manage Your Business Finances programme (worth £297), run live in November before we start
WhatsApp support and accountability for six months, so you're never stuck on your own
Monthly implementation calls with Emma for six months, to put what you learn into practice and get support with your case study
Pay in full and you'll also get a 2027 business strategy day in Cardiff with Julie and Emma, and guest AI expert Elliot in Jan 2027, to map out exactly how you'll use your certification in your business
The Investment: £1,980 inclusive of VAT
(pay in 3 and 6 monthly payments also available)
Fast action bonus: join within 48 hours of the masterclass and save 10%
Pay in full and you'll also get a 2027 business strategy day in Cardiff
Enrolment closes Tuesday 3rd November at 10pm - cohort begins 23rd November.
Your host, Julie Williams
I've spent over 30 years as a business troubleshooter and financial controller, starting as an accounts assistant at 17, and I've taught accounting at higher education level. I'm the author of This is your Business, Own it! and a Business Success Company franchise partner. I strip out the jargon and get you in control.
Starts Wednesday 4th November. 7:30pm UK time
£297 inc VAT.
4 live calls | Replays | Templates and Workbooks
Delivered in partnership with Emma Clayton, COO
Emma spent 20 years in senior strategy, operations, consulting and innovation roles at Swiss Re before building her own advisory practice. She helps founders turn vision into a plan they can actually deliver, and brings the confidence and clarity piece to this cohort alongside Julie.
Do I have to attend every session live?
We'd love you there, but every session is recorded and you keep it for life, so you can catch up in your own time.
Is this only for online businesses?
No. The method works for any business, online, on the high street or in the corporate world, and for the clients you serve in any of them
Who marks my work?
Your case study and exam are marked independently by The Business Success Company, who issue your certificate when you pass.
What if I don't pass first time?
You have two attempts, and the implementation calls include support with your case study.
How long do I have?
Six months from the start of the course to complete and become certified.
Can I spread the cost?
Yes, over 3 or 6 months, at no extra cost. Every option includes the bonuses, and paying in full adds the Cardiff business strategy day.
